Everything You Need To Know About How To Do Keyword Research?

Everything You Need To Know About How To Do Keyword Research?

Keeping track of Google algorithms is important if you are in the content creation business. The search engine algorithms help you attract your target audience. It is almost like they have to be on their toes to keep up with the website optimisation process. To make sure marketers know how to keep up with the algorithm without falling behind is keyword research. Online SEO training courses do a good job of preparing you for the fundamentals of search engine optimization.

With proper online SEO courses, one can expect to create repeatable and sustainable visibility. Compared to the initial days, SEO today emerged as a wider discipline in the industry. However, its core remains looking for opportunities. The aim is to find relevant online traffic through search engines. And at its heart, we have a keyword search strategy.

What do we mean by keyword research?

To promote our content across, we need certain strategies to go with. With keyword research, one can analyse and find what your target audience is looking up on search engines like Google and such. So creators should focus on developing content that makes it to the search result list of the target population.

Keyword search is the core of any SEO or Search Engine Optimisation strategy. One must put considerable emphasis on the keywords when one plans to put out new content across different online platforms. Knowing what relevant keywords often come up in the search repertoire of audiences, creators can get organic traffic to increase business effectively.

What are some important elements of keyword research?

When you conduct a detailed keyword research, there are three elements that you must keep in mind-
  • Relevance

    When there is content all across the web, some of it gets recognised more than most. How does that happen? Well, if you use Google as your browser, it ranks content according to its relevance to the audience. Search intent is important as we speak of relevance. You get your content in the top search result list given it has a keyword that searchers use.

  • Authority

    When your content shows authority, Google deems it to be important. Your content will get weightage given based on its authoritative nature. So you need to make sure your content or source is enriched with helpful information promoting your products or services. With so much content uploaded every day on the web, yours must be exceptional to stand out. Ask yourself why someone should click on your website link.

  • Volume

    You must place your keywords well across your source. However, if no one looks for the certain words your content contains, then it is of no use. So it is important to have volume keywords to ensure traffic on your website.

    Keyword volume is determined by the monthly search volume or MSV. The number gives you an approximation of times a certain keyword is looked up by audiences all across each month.

How to do keyword research for content creation?

When you do keyword research, you must pay considerable attention to the topics that you want to cover. Your keywords must be those that audiences are likely to search the web for. Once you know what keywords you have to use, you can decide what your primary focus is for the given topic. You can follow the given step below to conduct a keyword research-
Step 1 - Evaluate the popularity of a keyword
Learning what a monthly search for a particular keyword is is important. You must target keywords with high volume so that you can attract organic traffic to your content source. However, volume alone might not be enough at times. Other websites are doing the same so things tend to get competitive. So going after popularity is a better way to rank up in the search results.
Step 2- SERP assessment for the keyword
Doing a keyword assessment in a search engine is fundamental to keyword research. When you are up against big website names that have strong authority, it is better you know your basics. You must be aware of your competition. Whether it is big brands or local names, you must know your chances of getting higher traffic to your website.
Step 3- Search intent behind keywords is important to consider
You must consider whether your keywords align with those of what your audiences want. Your keywords must come up in the search results of your audiences. It might not be always possible to determine what your audience is looking for since not everyone is an expert researcher. But you must use whatever information is available at hand to align your keywords with your target population’s search intent.

What are the different types of search queries?

When you do a keyword research strategy, you must keep in mind the different categories of keywords. Fundamentally, there are four types of keywords that you can categorise to understand user search intent. The different keyword types are as follows-
  • Informational – When your target audience is looking for any factual information on a particular question
  • Navigational – When your target audience is researching for a specific company or brand, website, webpage, etc.
  • Commercial – When your target audience is looking for products or services offered by a specific company
  • Transactional – When your target audience is about to buy or make a purchase of the services from the brand they had been looking into


Keyword research is important to website optimization. But you must understand that there are no best keywords that you can resort to. It depends on what your audience wants or is curious about. The popularity or volume of the keywords attracts organic traffic.

You can get advanced SEO training courses in Gurgaon that can help you effectively rank your web page with both short and long-term goals. A good SEO course in Gurgaon can teach you how to maintain your presence online fight dynamic algorithms and stay relevant. So with proper keyword research, you can have organic traffic and more authority to your source!