Facebook retargeting is a marketing and analytic tool that allows you to show ads to potential customers who are engaged with your business in some way, through your website, app, Instagram page, video that you posted on Facebook, and others. You can opt for a Facebook marketing course.
How does Facebook Retargeting Work?
To understand how Facebook retargeting works, you will need to first have an idea of what the Facebook pixel is all about. It is the tracking code that monitors the actions of the visitors to your website. The next time those visitors open their Facebook feed, this code will put your ad on their timeline.
Understanding if Facebook marketing is the best option for you
Facebook remarketing is quite an effective campaign strategy, but the question that arises here is when should you use it?
The best part of the Facebook remarketing campaign is that it targets those who have visited your site continuously. This also allows you to deliver more descriptive messages to them, as they are already aware of the product or service. So, if you want to convert members of your target audience, it will be good for you to consider launching a Facebook remarketing campaign. Now, you have to understand when the right moment to hit the launch button is.
Now, if your business is brand new, it might not be able to generate the traffic it needs for a remarketing campaign to be effective. In that case, you should start with an awareness-based campaign so that people first come to know about your business. This will generate website traffic for you, which will finally result in a nice foundation for a future custom audience who you will be able to target with a remarketing campaign.
Using Facebook remarketing campaigns, you will be able to target your website visitors and also your Facebook audience. This gives you a broader comparison to the other remarketing platforms such as the Google Display Network.
How to run a Facebook Remarketing Campaign by getting the best Facebooks Ads training in Gurgaon
These are the steps that will help you to run the Facebook remarketing campaign:
Remarketing website visits on Facebook
Remarketing website visits on Facebook are one of the most popular forms of Facebook remarketing. This works in the same way as the typical display network ads. You can also target a specific set of users based on their interaction with your site. Here, instead of display ads, you are delivering natural ads to their Facebook feeds. To get started, you will have to follow the steps given below:
- First, you need to open your Facebook Business Manager and navigate to the audiences section under the drop-down menu
- After that you will have to select, “Custom Audience” under the “Create Audience” drop-down
- Here, you will have to choose “Website Traffic” as your custom audience type
- This will allow you to customize your audiences based on the website traffic.
- You have multiple options to select from at this point.
If you want to keep things simple and basic, you can opt for the Facebook standard remarketing settings. This base-level will target the visitors who visited your website within the last 30 days. If you decide to use this feature, Facebook will create a new audience for you. You can, however, also customize it if you want more segmentation. For this, you will have to follow the following steps:
- Click the “All website visitors” drop-down so that you can get more options.
Now, you can choose to refine your custom audience based on specific web page visits and time on site. If you want to get the best value for your money, you need to target interested visitors. You should target the ones that have shown serious intent to purchase, rather than the ones who have come there for free coffee and doughnuts, only to leave before you pitch the sale. It is not worth remarketing to these people. Instead, it would be rather good to set up a custom audience that targets visitors who have landed on your product or pricing pages. There is a high possibility that when someone visits these pages on your site, they are genuinely curious about how your product can help them. It is just important for you to make them realize it. If you want, you can also refine this further by adding frequency measures to it. This means that your remarketing audience will only consist of people who have visited either your product or pricing page two or more times.
This tells you one major thing:
- People who’ve visited these pages are serious about your product.
- They’ve checked it out several times.
With the help of Facebook retargeting, you will be able to conveniently turn window shoppers into paying customers by convincing them to go to your landing page or website and complete the action. Therefore, if you’re planning to re-engage potential customers who left off your website without completing a specific action, Facebook retargeting is the best option for you. The best digital marketing training institute will help you to learn about Digital marketing.