Top 10 Digital Marketing Tools

The apps that allow you to attract, sell, engage and retain businesses online are called the digital marketing tools. These digital marketing tools are quite common as they include apps across all categories of marketing starting from social media to advertising to content optimization. Irrespective of whether you are starting a new business or you are scaling up your existing business, you need a collection of digital marketing tools that will help you succeed. To know more about these tools, you can pursue a course from the best Digital Marketing institute in Gurgaon.

Search Engine Marketing Course In Gurugram Will Help You Learn about The Tools

Digital Marketing tools help in boosting your ROI and marketing strategies. You can use these tools, to execute the digital marketing strategies in the correct way. These digital marketing tools help you to organize things and also allows you to customize wherever needed.

The list of the top 10 digital marketing tools are given below:

1. Google Analytics

Google Analytics help you to take several marketing decisions. You are also able to track the ecommerce business with the help of this tool. Google Analytics help you to set goals that will keep your company on the right track. This also provides a lot of data insights. The data that is collected using Google analytics allows the marketeers to understand the directions that they should take in regards to the changes and the modifications. Install it on your website and you can start using this tool.

Features of Google Analytics

1. This tool helps you get information about the website traffic categorized by products, pages and devices.

2. This tool also allows you to create metrics, dashboard and dimensions. This allows your data and other information easily.

3. You can also use this tool to get a better insight of your target audience. You get real time updates about the customers of the website. You are also able to know the pages that they are exploring at the moment.

4. Can help you create an attractive and a more engaging landing page hat gives a better experience to the customers.

5. You are able to check the performance of the business.

6. You can also share insights about the various reporting tools with the help of this tool.

7. Allows you to rganize and visualize the data that cater to your business requirements.

2. Google Ads

Google ads work across all businesses irrespective of the size. It is true that some people are of the opinion that google ads is expensive, however, it has some exceptionally good features.

Features of Google Ads

1. Drives more customers to your website.

2. Makes the customers connect you by using the click to call button.

3. Increase footfall

Before you start using Google ads, it is important for you to learn the use of this tool. Otherwise, you will waste a lot of money as you will not get good returns for your investments. The biggest advantage of Google ads is that, you are able to measure the return on investments, quite easily. Moreover, there are also artificial intelligence features here as well. This makes the platform much faster and easy to use. These AI features of the tool helps you get better results specially with display advertising.

These options help you target your customer database based on profession, age, gender, location etc. This is a unique feature of this tool. The best thing about Google ads is that, you are allowed to access Google agency account strategist. Here you get to know about the latest features of Google. The access to this also means access to some beta testing.

1. Canva Business

If you are into digital marketing, you will understand the importance of a good designing tool. Canva Business help you create very impressive social media posts. This is quite a popular marketing tool that helps you develop effective marketing campaigns through visual contents that you can share in the websites, blogs, social networks and other platforms. Visual content is a very important part of a digital marketing campaign. To attract the attention of the customers, it is important for you to create attractive posts.

Features of Canva Business

1. Canva allows you to edit the posts and also create all the different types of graphs.

2. This tool also has several templates and has a vast library of stock images, designs, photos, vectors and icons.

3. You have the option to choose from a wide variety of designs available and some of these include brochure, postcard, wallpaper, book cover, resume, certificate, magazine cover etc.

4. Trello

If you are looking for a content management tool, that allows you to brainstorm and strategize contents for the digital campaign, Trello will be the best option for you. This is a very popular content management tool. This is used by thousands of digital marketeers across the globe. This tool is used to create, organize and schedule the contents online. This is a platform that keeps the whole team together. Thus you who is in charge of writing, editing, who is in charge of the designing, posting and adding a call to action.

Features of Trello

1. You can create cards and incorporate notes on the card topic when you are assigning topics to a particular team and creating deadlines.

2. You are also able to work remotely with your team with this. This allows you access to their projects and tasks on a daily basis.

As a digital marketer, you can use trello to organize the marketing campaigns. This will help you to keep a track of the team activities.

5. Slack

This is a tool that the digital marketeers use everyday. This tool allows you to discuss the work of the client, new projects, new articles, new support tickets, send messages and also share important content. If you have a team of digital marketeers, you will need this tool to communicate with them effectively.

Features of Slack

1. With slack, you will be able to communicate effectively with your team members over the web.

2. You are able to follow everything including teams, projects and channels.

3. With the help of slack, you will be able to message and do video conferencing as well.

4. This tool allows you to collaborate with your team from anywhere.

Slack improves the organizational efficiency. This is an excellent messaging platform that has several options and settings.

6. Ahrefs

This is a tool that has several search engine optimizing tools. This tools helps you to optimize your website based on the different marketing requirements. This tool is mostly used in checking backlinks and also has a massive database. It is definitely one of the most sought after digital marketing tool. 

Features of Ahrefs

1. This tool helps you to optimize your website.

2. With the help of this tool, you are able to find the right website for your content and also able to choose the content topics strategically.

3. Helps you to analyse the competitors.

4. This is a comprehensive SAAS tool that offers you with data index, snippets of testimonials and free trial.

5. Help you manage your project and also helps you to track the ranking of your website.

7. Semrush

This is one of the marketing tools that helps you to grow the online visibility of your website using market research, content marketing, social media management, advertising, search engine reputation management etc. By pursuing a Digital marketing course from a good SEM Institute in Gurgaon will prove to be highly beneficial.

Features of SEMRUSH

1. This tools helps in boosting online traffic using SEO tools and work flow.

2. Helps you create contents that rank.

3. Helps you to find out the strategies and the tactics of the competitor.

4. Helps you find ways to reach more prospects with a minimum budget.

5. Helps you build the social media strategies.

As per the official website as many as seven million professionals use this tool. This digital marketing tool has also received many awards for being the best SEO tool. This tool is free during the trial period of 7 days. After that the user has to buy a paid tool.


Irrespective of the tool that you use for marketing, it is important to automate your marketing efforts. The seven tools that have been mentioned above helps you automate certain tasks, saves you time and also helps in generating more revenue for the organization. If you are a blogger, a startup founder or have a small internet based business, integrating these tools will be beneficial to you. A Digital Marketing Institute will benefit you greatly.